Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
What you can request
Four services are offered through this site: search ads management, paid social campaigns, landing pages and forms, and lead tracking with follow-up setup. Pick the one closest to what you need on the quote form and describe the rest in the notes. A partner can scope a single piece, such as fixing conversion tracking, or a full setup across ads, pages and tracking. Ad spend is never part of the fee. You pay the platforms directly.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
Paid social setup
Pixel, Conversions API, audiences, first creative set and lead forms built and tested before any budget goes live.
Landing page tests
Two versions of a page run against each other once there is enough traffic, with changes logged so you can see what moved.
Tracking and CRM
Measurement and lead handling set up around the tools you already use, with access kept in your name.
Starting with what you already have
Most engagements begin by looking at the accounts and pages you have today.
- Send your request and list the ad accounts, analytics and CRM tools you use now.
- The service partner may ask for read-only access so they can see how things are set up.
- They explain what they would keep, fix or rebuild, and what that means for scope.
- You receive a quote for that work and choose whether to proceed.
Questions that shape the quote
- Which platforms do you want to run: search, social, or both?
- How many offers, products or audiences need their own campaigns?
- Do you have landing pages that work, or do they need building?
- What counts as an inquiry: a form, a call, a chat, a booked meeting?
- Should inquiries flow into a CRM, and which one?
- How often do you want a report, and do you want a meeting with it?
Your answers set the scope, and the scope sets the fee. Ad spend is billed to you by the platforms, separately.
Common questions
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Want a price for ads, landing pages or tracking? One short form covers all of it.
Get a quoteTell us what you need
Fill in your name, work email, company and the service you are asking about.